Dynamic Content
Of course much of a MERN app’s content is dynamic, loaded asynchronously from the database. For this content, you’ll need to find ways to either pre-render or server render pages.
For example, you can create static versions of product or article pages that query the database at build time. Or use server rendering to fill templates with data for the initial visit. You essentially want to provide HTML snapshots of your dynamic content for search engines.
After the initial load, your React app can take over with client-side routing and interactivity. But search engines will be able to index the pre-rendered content.
SEO Basics in MERN Applications
The MERN Stack is a popular open-source JavaScript software stack for building fast, scalable, and robust web applications. It is composed of MongoDB, Express, React, and NodeJS. MongoDB provides the database and data storage functionality, Express handles the server and routing, React manages the user interface and frontend rendering, and NodeJS executes server-side logic. By leveraging JavaScript for both frontend and backend development, MERN offers a streamlined and consistent full-stack solution. Users praise MERN for its simplicity, flexibility, performance, and scalability in building modern single-page applications and websites.
While the MERN stack provides many advantages for building fast, dynamic web apps, it requires some extra SEO considerations compared to traditional server-side rendered sites. In this post, we’ll go over some SEO best practices specifically for MERN web apps.
We will discuss about the SEO basics in MERN.
Table of Content
- 1. Use Semantic HTML
- 2. Server Rendering
- 3. Dynamic Content
- 4. Optimize Images
- 5. Minify and Compress
- 6. Use a Content Delivery Network
- 7. Write Optimized Content
- 8. Setup Proper Sitemaps
- 9. Measure and Improve
- 10. Social Media Integration: Boosting Visibility Beyond Search Engines