Google Keyword Planner (Web)
What it is:
- Free keyword research tool for Google Ads campaigns.
- Helps find related keywords, estimate search volume and costs.
- Develops effective search advertising strategies.
Key Features:
- Discover new keywords: Enter keywords/websites, find relevant phrases.
- Analyze keywords: Get historical and forecast search volume, competition data.
- Plan campaigns: Estimate bid levels, budget for targeted keywords.
- Organize & save: Build keyword lists, share them with collaborators.
Benefits:
- Increase ad effectiveness: Target audience with relevant keywords and improve ROI.
- Optimize content strategy: Create content addressing high-performing search terms.
- Save time and resources: Simplify keyword research and campaign planning.
- Stay informed: Track keyword trends and adjust strategies accordingly.
Additional Notes:
- Requires a Google Ads account (free to create).
- Offers various filtering and sorting options for advanced research.
- Integrates with other Google Ads tools for comprehensive campaign management.
- Requires strategizing for effective campaign budget allocation based on bids.
Top 10 Keyword Research Tools for SEO (FREE and PAID)
Keyword Research and Optimization is the prior and one of the major parts of Search Engine Optimization (SEO) as it is the process of exploring, analyzing, and using those keywords people often use to search for their queries.
Statistically, the top 5 organic search results hold around 65% of all the clicks which majorly depends upon keyword optimization. With the help of Keyword Research Tools, you can find out what people are searching for and can get a better ranking in search engines for those search queries by relevantly optimizing the content.
In this article, we explore the List of 10 Free and Paid keyword research tools that empower users to make informed decisions and optimize their online content effectively.