Interstitial Ads
Interstitial ads are a type of digital advertising format that displays full-screen ads that cover the entire interface of a webpage or mobile app at natural transition points. These ads typically appear between content transitions, such as when a user navigates from one page to another or during the launch of a mobile app. Interstitial ads often demand user attention due to their immersive nature and can include various multimedia elements like images, videos, or interactive content. While they can be effective in grabbing user attention, their intrusive nature requires a careful balance to avoid negatively impacting the user experience.
Example: Mobile gaming apps, where full-screen ads appear between levels or during breaks in the gameplay. These ads are often skippable after a few seconds, providing users with the option to continue to their intended destination or engage with the advertised content.