Native Ads
Native ads are a type of advertising format designed to seamlessly blend with the surrounding content, providing a non-disruptive and more organic user experience. These ads match the look, feel, and function of the platform they appear on, making them appear less like traditional advertisements and more like natural content. Native ads often mimic the editorial style and layout of the website or app, allowing them to integrate smoothly into the user’s browsing experience.
Example: A sponsored article on a news website that maintains the same visual and editorial style as the regular articles but is labelled as “sponsored” to indicate its promotional nature. This format enhances user engagement by delivering relevant content while effectively conveying the advertiser’s message. Native ads are commonly found on social media platforms, news websites, and content discovery platforms.