Online Search Advertising
Businesses increasingly turn to online advertising to connect with their audience. Online platforms offer tools and analytics, enabling real-time tracking of campaign reach and results. Key methods include:
- Pay-Per-Click (PPC) Advertising: PPC advertising is a strategic approach that allows businesses to bid on specific keywords and secure prominent placement in search engine results. This method ensures that ads are presented to users actively searching for related products or services.
- Display Banners: Display banners are visually engaging advertisements that appear on websites, often in the form of images or videos. These banners contribute to building brand awareness and are charged based on either Cost per Thousand impressions (CPM) or Cost per Click (CPC).
- Native Ads: Native Advertising takes a subtle approach, seamlessly blending promotional content with the organic material on a webpage. This format aims to provide a non-disruptive user experience by mimicking the style and format of the platform.