Rich Media Ads
Rich media ads are a dynamic and interactive form of digital advertising that goes beyond traditional static content by incorporating engaging elements such as video, audio, animations, and interactive features. These ads aim to capture and maintain the viewer’s attention through immersive experiences, fostering a more interactive and memorable interaction with the brand. Unlike standard banner ads, rich media ads provide a more dynamic and engaging platform for storytelling and product demonstrations.
Example: A car manufacturer showcasing a new model through an interactive ad where users can virtually explore the car’s features, customize its colour, and even schedule a test drive directly within the ad. This format enhances user engagement and encourages a more personalized and interactive connection with the advertised product or service, leading to a potentially higher impact and conversion rates.