Server Side Rendering
Since MERN apps run client-side after initial load, search engine crawlers may have trouble indexing all your content. To solve this, use server rendering. With NodeJS on the backend, you can pre-render components into static HTML for the initial visit. Popular React frameworks like NextJS make server rendering easy to implement.
For key pages and content you want indexed, pre-generate the static HTML at build time. Then search engines will be able to crawl your site without needing to execute any JavaScript. Your app can still switch to client-side rendering for subsequent interactions.
SEO Basics in MERN Applications
The MERN Stack is a popular open-source JavaScript software stack for building fast, scalable, and robust web applications. It is composed of MongoDB, Express, React, and NodeJS. MongoDB provides the database and data storage functionality, Express handles the server and routing, React manages the user interface and frontend rendering, and NodeJS executes server-side logic. By leveraging JavaScript for both frontend and backend development, MERN offers a streamlined and consistent full-stack solution. Users praise MERN for its simplicity, flexibility, performance, and scalability in building modern single-page applications and websites.
While the MERN stack provides many advantages for building fast, dynamic web apps, it requires some extra SEO considerations compared to traditional server-side rendered sites. In this post, we’ll go over some SEO best practices specifically for MERN web apps.
We will discuss about the SEO basics in MERN.
Table of Content
- 1. Use Semantic HTML
- 2. Server Rendering
- 3. Dynamic Content
- 4. Optimize Images
- 5. Minify and Compress
- 6. Use a Content Delivery Network
- 7. Write Optimized Content
- 8. Setup Proper Sitemaps
- 9. Measure and Improve
- 10. Social Media Integration: Boosting Visibility Beyond Search Engines