Site Search Keywords Analysis
Site search keywords analysis involves evaluating the specific keywords and phrases used by organic visitors in the internal site search on your website.
Steps to do it:
- Navigate to Behavior > Site Search > Search Terms.
- Analyze key metrics such as total searches, search exits, and search refinements for organic traffic.
Importance:
- Provides insights into user intent, interests, and content gaps on your website.
- Guides content creation, optimization, and on-site search improvement strategies.
Uses:
- Optimize website content, meta tags, and navigation to better align with user search queries and intent.
- Identify and fill content gaps by creating new content or updating existing content to provide relevant and useful information.
Example:
- Discovering that users frequently search for a specific product, service, or topic on your website and optimizing the content, navigation, and on-site search functionality to provide better information and guidance.
Advantages:
- Enhances user experience and satisfaction by providing relevant and useful content and information.
- Increases the likelihood of converting organic visitors through targeted content, optimized navigation, and improved on-site search functionality.
21 Use cases for using Google Analytics for SEO
In Search Engine Optimization (SEO), Google Analytics is a powerhouse tool offering an array of functionalities to dissect and optimize your website’s organic search performance such as enhancing visibility, engagement, and conversions. Let us discuss the various use cases of Google Analytics for SEO:
Table of Content
- 1. Traffic Analysis
- 2. Keyword Performance
- 3. Top Landing Pages
- 4. Conversion Rate Optimization (CRO)
- 5. Bounce Rate Analysis
- 6. User Behavior Analysis
- 7. Page Load Speed Analysis
- 8. Mobile Traffic Analysis
- 9. Geographic Traffic Analysis
- 10. Organic Search Queries Analysis
- 11. Referral Traffic Analysis
- 12. Exit Page Analysis
- 13. Site Search Analysis
- 14. Site Speed and Performance Analysis
- 15. User Engagement Analysis
- 16. Page-Level SEO Analysis
- 17. Landing Page Optimization
- 18. User Demographics and Interests Analysis
- 19. Site Search Keywords Analysis
- 20. Organic vs Paid Traffic Analysis
- 21. Competitor Benchmarking and Analysis