Tactical and Operational Decisions
Tactical Decisions focus on how things will be done to achieve strategic goals. They are short-term and usually involve specific actions that help meet the broader objectives set by higher management. For example, a company deciding on a marketing campaign to boost sales in the next quarter is making a tactical decision. These decisions are usually made by middle managers and are meant to ensure that day-to-day operations align with the overall strategy.
On the other hand, operational decisions deal with the routine activities necessary for running an organization. They are very short-term, often made on a daily or weekly basis, and involve specific processes and procedures. For example, a manager deciding on the daily work schedule for employees or handling customer complaints is making operational decisions. These decisions are typically made by lower-level managers or supervisors who ensure that everything runs smoothly and efficiently on a daily basis.
Types of Decision-making
Decision-making is the process of selecting the best course of action from a set of alternative options to achieve a desired goal or objective. It involves four interrelated phases: explorative (searching for potential alternatives), speculative (identifying the factors that influence the decision problem), evaluative (analyzing and comparing the alternative courses of action), and selective (making the final choice of the best course of action).
The ultimate aim of decision-making is to find the option that is believed to fulfil the objective of the decision problem most satisfactorily compared to other alternatives.
Table of Content
- Types of Decision-making
- 1. Programmed and Non-programmed Decisions
- 2. Routine and Strategic Decisions
- 3. Organisational and Personal Decisions
- 4. Individual and Group Decisions
- 5. Tactical and Operational Decisions
- 6. Major and Minor Decisions:
- Types of Decision-making – FAQs