30. What is Branding?
Banding is one of the most important components of product mix as a marketer has to make an important decision on whether the product of the firm will be marketed under its generic name or brand name. Here, the Generic name means the name of the whole class of the firm’s product. For example, laptop is a generic name but Dell, Acer, and Lenovo are brand names.
A Brand is a product’s identification and can be in the form of a symbol, design, name, etc. The purpose of branding is not to just identify the seller or producer, but also to make the product superior to the competitor’s product.
Sales Interview Questions and Answers
Sales is a dynamic field crucial for driving revenue and business growth. It requires a blend of interpersonal skills, strategic thinking, and industry knowledge. In this comprehensive guide, we present Top Sales Interview Questions and Answers designed for both entry-level candidates and seasoned professionals with various years of experience.