Addressing Advertiser Concerns and Revenue Loss
Since Elon Musk bought the company for $44 billion in 2022, X’s ads have made a lot less money. In 2023, they only made about $2.5 billion instead of the $3 billion they hoped for. Big companies like Apple, Disney, and IBM stopped showing their ads on X because they heard Elon Musk was spreading harmful ideas. Now, X is trying to fix this by introducing a new feature called Creator Targeting, which might help make advertisers happy again and earn back the money they lost.
X’s New Feature That Lets You Choose Where Your Ads Go
Elon Musk’s X will allow advertisers to run ads next to select content creator’s profile. X (previously known as Twitter) has added a new feature that allows advertisers to place ads beside a handpicked list of content creators. This is going to help advertisers overcome the problems of ensuring that their ads are not connected with controversial or harmful content. This is a notable shift in X’s advertising strategy, giving greater control over their campaigns.