Analyzing Audience Data
Audience Reports
Firebase provides detailed reports for each audience you create.
- Navigate to Audience Reports: In the Firebase Console, go to Analytics > Audiences.
- View Audience Details: Click on an audience to see detailed metrics such as user count, event count, and engagement metrics.
Outputs
- Active Users Report: Shows the number of active users who opened the app at least 10 times in the last 30 days.
- Premium Users Report: Displays metrics for users with a premium subscription, such as session duration and revenue generated.
Create and Segment Audiences on Firebase
Audience segmentation is an important strategy for app developers to understand and engage with their users effectively. By dividing users into distinct groups based on behavior, demographics, or other attributes developers can customize marketing campaigns, analyze user behavior, and improve user retention.
In this article, We will learn about Create and Segment Audiences on Firebase in detail.