Analyzing Conversion Data
Firebase Analytics Dashboard
- Navigate to Analytics Dashboard: Go to the Firebase console and click on “Analytics.”
- View Event Reports: Under the Events tab, view reports for your conversion events. This includes metrics such as event count, user count, and engagement metrics.
- Conversion Funnels: Use the Funnels feature to visualize the user journey and identify where users drop off in the conversion process.
- User Engagement Report: Displays metrics like average session duration and number of engaged sessions per user.
Example Outputs
- Conversion Funnel Report: Shows the user journey from initial engagement to conversion, helping you identify drop-off points.
- Retention Report: Measures user retention rates over time, indicating how often users return to your app.
- Revenue Report: Provides insights into in-app purchases and total revenue generated.
Conversion Tracking with Firebase
Tracking conversions is essential for understanding how effectively our app meets its goals and drives user actions. Firebase provides robust tools for conversion tracking, enabling us to measure key events, optimize user journeys and improve our app’s performance.
In this article, We will learn about Conversion Tracking with Firebase by setting up conversion tracking in Firebase in detail.