Analyzing Google Analytics Data with Excel

There are several ways to analyze and visualize this data in Excel. There can be several ways to analyze data in Excel, like, charts, functions, and conditional formatting, but the most efficient one is Pivot tables. 

Here, we will use Pivot Tables to analyze the data.

Note: Pivot Table is a  tool to calculate, summarize, and analyze data and also lets you see comparisons, patterns, and trends in your data.

Step 1: Select the Pivot Table option under the Insert tab.

Note: Select a cell inside the table before clicking on Pivot Table option. 

Step 2: Create Pivot table prompt appears on the screen. Select the table range and the location of the pivot table. Then, click on the Ok button.  

Step 3: Drag the PivotTable field(s) to the Filters area. For example, drag Language to Filters. 

Step 4: Add other PivotTable fields by selecting the checkboxes. For example, drag Users, to Rows. Boundce, and Session sum to values, etc. A table has been formed as shown below. 

Step 5: Click on the Filter button located in the first row to retrieve the desired data. 

Note: Filters helps showing the required data, and hiding the rest. These, are particularly used, if user wants some specific information for a particular field. 

Google Analytics tracks website traffic and provides useful data for website design, content, and marketing decisions. Analyzing and visualizing this data can be difficult. We can use Excel for analyzing and visualizing Google Analytics data. In this article, we will learn how to evaluate google analytics data in Excel.