Analyzing User Engagement Data
Using Firebase Console
- Navigate to the Analytics Dashboard: Go to the Firebase console and click on “Analytics.”
- Event Reports: View reports for different events you’ve logged, such as button_click, sign_up, and purchase.
- User Properties: Define and view user properties to segment and analyze your audience.
Creating Custom Reports
Firebase allows you to create custom reports to gain deeper insights into specific metrics.
- Custom Dashboards: Use the Firebase console to create custom dashboards.
- Google Analytics Integration: Link your Firebase project to Google Analytics to access advanced reporting and analysis tools.
Example Reports
Report 1: User Sign-Up Funnel
Track the user journey from app open to sign-up to identify drop-off points.
- Create a Funnel Report: Define the steps in the funnel, such as app_open, view_sign_up_screen, and sign_up.
- Analyze Drop-Off Rates: Identify where users are dropping off in the sign-up process and optimize accordingly.
Report 2: Feature Engagement
Measure how often users engage with specific features in your app.
- Track Feature Engagement Events: Log events for feature engagements, such as feature_engagement.
- Create a Custom Report: View the frequency and duration of feature engagements to understand user interest.
Example Outputs
User Engagement Report: Shows the average session duration and number of engaged sessions per user.
- Active Users Report: Displays the daily, weekly, and monthly active users.
- Retention Report: Tracks user retention rates over time, indicating how often users return to your app.
- Conversion Report: Measures conversion rates for specific goals, such as sign-ups or purchases.
Tracking User Engagement in Firebase
Understanding how users interact with our app is important for optimizing user experience and driving engagement. Firebase offers tools to track and analyze user engagement and help developers make data-driven decisions to improve their apps. In
In this article, We will go through the process of tracking user engagement in Firebase and complete it with detailed examples and at the end, you’ll have a solid understanding of how to use Firebase Analytics to monitor and enhance user engagement in our app.