b. Non-Skippable In-Stream Video Ads
Non-skippable in-stream video ads are advertisements that appear before, during, or after the main video content, requiring viewers to watch the entire ad before continuing with the video.
Features
- Non-Skippable: Viewers cannot skip or bypass the ad, ensuring the entire message is delivered.
- Shorter Duration: Typically shorter in duration, often 15–30 seconds, to maintain viewer engagement.
- Guaranteed Impressions: It provides advertisers with guaranteed ad impressions and higher completion rates.
Advantages
- Message Guarantee: It ensures that the advertiser’s message is seen by the viewer.
- Impactful Experience: It offers an impactful and attention-grabbing ad experience.
- Higher Visibility: It provides advertisers with higher visibility and potential for brand recall.
Disadvantages
- Intrusive Experience: It may result in a more intrusive and less enjoyable viewing experience for viewers.
- Viewer Frustration: It can lead to higher viewer frustration and the potential for ad avoidance.
- Need for Compelling Content: It requires more compelling and engaging ad content to retain viewer interest.
Examples include a non-skippable in-stream ad for a popular streaming service, highlighting its latest original content.