Basic Google Ads Terminology
- Keywords: The words or phrases people type into search engines that trigger your ads (primary, secondary, related, semantic, LSI).
- CPC (Cost-per-Click): The amount you pay each time someone clicks on your ad.
- Target CPA (Cost-per-Acquisition): A bidding strategy focused on getting conversions (like sales or leads) at a desired average cost.
- Impressions: The number of times your ad is displayed, whether or not it’s clicked.
- CTR (Click-through Rate): The percentage of people who click on your ad after seeing it (clicks divided by impressions).
- Conversion: A desired action taken by a user, such as a purchase, form submission, or newsletter signup.
- Negative Keywords: Words or phrases you specify to prevent your ads from showing for irrelevant searches.
- Match Types: Controls how closely your keywords must match a user’s search term (broad match, phrase match, exact match).
How to Run Google Ads?
Google Ads (formerly Google AdWords) is a powerful online advertising platform that gives businesses unparalleled access to potential customers actively searching for products or services. With its sophisticated targeting options and pay-per-click (PPC) model, Google Ads can drive significant traffic, leads, and sales when used strategically.
Whether you’re a seasoned marketer or a small business owner venturing into digital advertising, Google Ads offers a vast playing field. It has the potential to put your business in front of the right people at the right time, generating valuable leads and boosting your bottom line.
In this guide, we’ll solve the complexities of Google Ads, providing a step-by-step approach to creating, managing, and optimizing your campaigns for maximum impact.
Table of Content
- How do Google Ads Work?
- Types of Google Ads Campaigns
- Basic Google Ads Terminology
- How to Set Up Your Google Ads Account?
- How to Craft Your First Google Ads Campaign?
- Campaign Launch & Management
- How to Optimize Your Google Ads Performance?
- Google Ads Advanced Techniques
- Conclusion
- FAQs