Benefits of Corporate Social Responsibility
Corporate Social Responsibility (CSR) is equally valuable for a company as it is for a society. It helps to create a stronger bond between employees and corporations and aids them in feeling more connected to the world around them. Benefits of CSR include:
1. Brand Recognition
Consumers are more likely to act favourably towards those companies that have provided benefits to their customers. Customers are now becoming more aware of the impacts companies have on their community, and many now base purchasing decisions on a CSR aspect of a business. As company engage themselves more in CSR, it is more likely to receive favourable brand recognition.
2. Guarantees Profit Growth
Customers are likely to spend more on socially responsible companies. Companies get recognition by being socially responsible and getting covered by the press attracts more customers eventually leading to profit growth.
3. Investor Relations
For companies looking to outperform the market, implementing CSR strategies tends to improve how investors feel about an organization and how they view the company’s worth.
4. Employee Engagement
CSR-related firms and employees serve as non-financial job benefits that strengthen employee retention. Workers are more likely to stick around companies they believe in, which in turn reduces employee turnover and the total cost of a new employee.
5. Risk Mitigation
Companies can mitigate risk by adhering to CSR practices. Activities such as discrimination against employee groups, disregard for natural resources or unethical use of company funds must be avoided. This type of activity is likely to lead to legal proceedings or litigation that may harm the company financially or expose it to negative news headlines.
Corporate Social Responsibility(CSR) : Types and Legal Framework
Corporate Social Responsibility (CSR) has gained a considerable amount of significance in the business world, especially in India, where companies are increasingly realizing the importance of giving back to society. Corporate Social Responsibility (CSR) describes how a company contributes to the well-being of communities and society through environmental and social measures.