Benefits of Using Web Graphics

Web Graphics use in not only limited to websites visual appeal but it is used for many other reasons:

• Brand Image: We can use logo, banner, videos to increase the brand identify and its goals. Graphics can be used to sell the brands products. We always want user to revisit our website so incepting the brand logo helps a lot. Wherever it is appropriate we must use brand logo and imagery.
• User Interactions: A button designed to look different is a guaranteed method to attract attention. User can also get the idea which button is what based on the looks thus increasing instant response from the user. A good looking button or micro interactions always provide a good user experience but overwhelming amount of it can cause repercussions.
• SEO (Search Engine Optimization) : A site with moderate use of graphics can result in high page rank and can bring more traffic to the page. Nowadays crawlers are design to parse the pages as closely as a normal users would so, adding graphics increases the chance to show up in the search results.
• Promotion: We can use graphics to promote products or put advertisement in the site. Most websites are filled with adds and these add maximum of the time used pictures to advertise. These pictorial adds are easy to load and very easily catch the attention of the users.
• Scalable: Some graphics are device independent and can be use in site used in different devices with different width and height. For a responsive design its better to use SVG as it is scalable and take up very less size when compare to a raster image of same width and height.

Graphic means any visual element represented by the computer. Web Graphics are those graphics that are used in a website. These graphics can be photos, videos, logos, banners, etc. Humans are more attracted to visual elements rather than textual elements. So, to make a website more appealing and user-friendly addition of web graphics is a necessity.