Best Meme Marketing Examples by Popular Brands
1. Wendy’s Twitter Roasts: Wendy’s, a popular fast-food establishment, captured the spotlight with their clever and comical interactions on Twitter. From friendly exchanges to sly digs at competitors, they cleverly adopted a meme-inspired style in their posts. This bold tactic not only set Wendy’s Twitter account apart but also attracted a devoted fan base and established a distinct brand personality that resonated with the digital community.
2. Netflix “Bird Box” Challenge: Netflix used the popular “Bird Box” challenge to their advantage as people across the internet blindfolded themselves while taking on different activities. The streaming giant not only recognized and joined in on the trend through witty memes, but they also actively engaged with individuals who were participating in the challenge. By playfully embracing the viral phenomenon, Netflix not only demonstrated their understanding of internet trends but also sparked discussions and generated buzz around their hit film “Bird Box.”
3. Oreo – “You Can Still Dunk in the Dark” Tweet: In 2013, during the Super Bowl power outage, Oreo saw an opportunity and hopped on the bandwagon with a cleverly crafted tweet: “Power out? Don’t worry, you can still dunk in the dark.” This swift and playful reaction not only took the internet by storm but also demonstrated Oreo’s agility in utilizing pop culture references to stay relevant.