Carrot and Stick Approach Examples
1. Sales Incentives at Salesforce: Salesforce motivates its sales teams by offering bonuses or commissions as rewards for meeting or exceeding targets. Conversely, for underperformance, they implement performance improvement plans or issue warnings.
2. Employee Recognition Programs at Google: Google recognizes and rewards exceptional employee performance or achievements. To address consistent underperformance, they implement disciplinary actions or performance improvement plans.
3. Traffic Violations Policies at Uber: Uber incentivizes drivers who adhere to traffic rules by reducing fines or offering other incentives. Drivers who violate traffic regulations face fines or penalties.
4. Classroom Management at Khan Academy: Khan Academy encourages good behavior in students by rewarding them with extra recess time or stickers. For disruptive behavior, they implement consequences like time-outs or loss of privileges.
5. Health and Wellness Programs at Fitbit: Fitbit promotes employee wellness by offering incentives such as gym memberships or healthy snacks for participating in wellness programs. Employees who engage in unhealthy behaviors may face penalties like increased insurance premiums.