Conclusion – Ethos
As a result, ethical considerations need to be taken into account when developing an ethos for your business. In addition, these considerations can have both positive and negative effects on one’s corporate image; therefore it’s important that you choose carefully before deciding on any specific aspects of your business to emphasize or de-emphasize in order to craft the desired moral voice for your company.
Ethos – Definition, Meaning & Examples
Ethos is a mode of persuasion, along with pathos and logos, that was used by Aristotle in his book, On Rhetoric. The word ethos originates from the Greek word for character. In rhetoric, ethos establishes the speaker’s or writer’s credibility. As such, there are two ways to establish one’s ethos: through demonstration (facts) and through disposition (the right attitude).
In this article, we will cover Ethos, its definition, background, examples, and elements.
Table of Content
- What is Ethos?
- Historical Background of Ethos
- Elements of Ethos
- Ethos Examples
- How is Ethos Affected by Pathos and Logos?