Conversion Rate Optimization (CRO)

In technical terms – “Conversion Rate Optimization or CRO method is a data-drivenfirst-time method that is used by designers in order to enhance the design performance of any website, application or any other piece of software.” In simpler terms, Conversion Rate Optimization is the process of performing specific tests and implementing certain changes depending on the results of those tests in order to create a better user experience and hence improve the conversion rate.

The average conversion rate of a website is 1% to 4%. Conversion rate is one of the most important metric for any website’s success. And improving this is the job of CRO (Conversion Rate Optimization).

In this day and age of almost every business becoming digital or starting its online presence, One very important metric that is useful to identify if the website is performing or not is Conversion Rate. Conversion Rate simply means the percent of first-time visitor in your website that become a user and comes to the website again. Conversion Rate Optimization is one of the most effective method to improve the conversion rates in your website. Conversion Rate Optimization is the process of performing specific tests and implementing certain changes depending on the results of those tests. All this is done in order to create a better user experience and improve the conversion rate. It is a widely used optimization technique used by many professional UX designers in their workflow.

In this article, we will discuss what Conversion Rate Optimization (CRO) actually is? and how it can help you with your UX design.