Coupons vs. Promotional Codes
Basis |
Coupons |
Promotional Codes |
---|---|---|
Distribution |
Coupons are typically physical or digital vouchers that customers can obtain through various channels such as newspapers, magazines, direct mail, email newsletters, or printed on product packaging. |
Promotional codes are alphanumeric strings that customers receive digitally through channels like email newsletters, social media posts, advertising campaigns, or partnerships with other websites or influencers. |
Redemption |
Coupons are often presented physically or scanned digitally at the point of sale (POS) in a physical store, or they may include unique codes that customers enter during online checkout to apply the discount. |
Promo codes are entered by customers during the online checkout process on a website or mobile app to redeem the associated discount or offer. |
Usage |
Coupons may offer a variety of discounts or incentives, such as percentage-off discounts, fixed amount discounts, buy-one-get-one (BOGO) offers, or free items or upgrades. |
Promo codes function similarly to coupons, offering discounts such as percentage-off discounts, fixed amount discounts, free shipping, or other incentives like free items or upgrades. |
Tracking and Analysis |
Coupons may include unique codes that businesses can track to monitor their usage and effectiveness in driving sales, customer acquisition, and redemption rates. |
Promo codes also include unique alphanumeric strings that allow businesses to track their usage and analyze the impact of their promotional campaigns on sales, customer engagement, and profitability. |