Creating Audiences in Firebase
Step 1: Define Your Audience
Audiences in Firebase are defined based on user properties, events, or a combination of both. Common criteria include:
- Demographics: Age, gender, location.
- Behavior: App usage frequency, in-app purchases.
- Custom Properties: User properties you define, such as subscription status or user type.
Step 2: Create Audience in Firebase Console
- Go to Audiences Section: In the Firebase Console, navigate to Analytics > Audiences.
- Create a New Audience: Click on “New audience.”
Create and Segment Audiences on Firebase
Audience segmentation is an important strategy for app developers to understand and engage with their users effectively. By dividing users into distinct groups based on behavior, demographics, or other attributes developers can customize marketing campaigns, analyze user behavior, and improve user retention.
In this article, We will learn about Create and Segment Audiences on Firebase in detail.