Customer Relationship Management (CRM) Features
- Customer Management: Here Customer management efficiently manages customer information, including contact details, product details, order details, and order preferences.
- Product Catalog: Maintain a comprehensive catalog of products being ordered, complete with descriptions and available quantities.
- Order: Manages and tracks the status of orders from placement to delivery, providing real-time updates to customers and stakeholders.
- Order Detail: Manages all the details of the order from the type of order, availability of the ordered product, location, to quality of the ordered product.
- Employee Management: Manage personnel involved in logistics operations, including managing queries of the customers, details of the product, information about the order, and quantity of the products available to ensure seamless coordination and execution.
- Activity Management: Stores details about various activities performed by employees such as Task Management, Appointment Scheduling, Meeting Tracking, Call and Email Logging, and Activity Reporting.
How to Design a Relational Database for Customer Relationship Management (CRM)
Designing a relational database for Customer Relationship Management (CRM) is essential for businesses looking to effectively manage customer interactions and drive growth. A well-designed CRM database organizes customer data, tracks interactions, and provides insights for better decision–making.
This article explores the key steps and best practices involved in designing a relational database for CRM, including identifying entities, defining relationships, normalizing data, and ensuring data integrity and security.