Difference between a Marketing Plan and a Business Plan
Basis |
Marketing Plan |
Business Plan |
---|---|---|
Scope |
Specifically, focusing on marketing strategy, tactics, and activities |
Comprehensive, covering all aspects of the business, including operations, supply chains, and human resources |
Purpose |
Explains how the business will achieve its marketing objectives |
Find out the missions and goals of the business |
Content |
Outlines marketing strategy, tactics, and activities |
Includes products or services, market position, financial projections, and operational strategies |
Audience |
Created by marketers with a grasp on all business aspects |
Created by the entire management team, including the CEO, CFO, and other key executives |