Difference between Branding and Packaging
Basis |
Branding |
Packaging |
---|---|---|
Meaning |
Branding is the process of giving a distinct identity to a product/service in order to attract customers. | Packaging is the process of creating an attractive packet, package, cover, container, or wrapping that is used to bind the product |
Purpose |
The main purpose is creation of a unique identification. | The main purpose is to design a unique outer covering and ensure the protection of the product. |
Objective |
The main objective is to create a different image in the minds of customers. | The main objective is to highlight the brand of the product. |
Components |
Components include name, logo, image, and slogan. | Components include wrapper, container, and box. |
Benefits |
It helps in creating long-term relationships with customers. | It helps in attracting customers. |
Interdependence |
Branding does not rely on packaging. | Packaging relies on branding as it requires a brand name. |
Types |
Active Branding and Passive Branding are types of branding. | Primary Packaging, Secondary Packaging, and Tertiary Packaging are types of packaging. |
Difference between Branding and Packaging
Marketing is a process that starts with having an idea about developing a product or service and ends with after-sale services, performing various activities in between. When a product/service is put into the market, the promotion process plays an important role in increasing profits, acquiring and retaining customers. Branding and Packaging are one of the most important functions that come under the concept of marketing.