Difference between Flyer and Brochure
Basis |
Flyer |
Brochure |
---|---|---|
Design |
A flyer appears as a single, unfolded sheet of paper. |
A brochure is a multi-page printed material with folds. |
Purpose |
Flyers are used to announce new products, promote sales, or share contact information. |
Brochures are used to inform, educate, or engage an audience by showcasing products, services, or company information in detail. |
Format |
Flyers are usually printed on one side of the paper and are commonly distributed by hand at public venues or events. |
Brochures come in various folding options, such as bi-fold, gate-fold, tri-fold, and z-fold, creating multiple pages of information. |
Size |
Flyer sizes shall be 8.5″ x 11″ or A4, but can vary based on the content and design. |
Brochures are available in standard or custom sizes, with a heavier paper weight for durability and quality. |
Cost |
Flyers are generally inexpensive compared to other print materials and are designed to be cost-effective for mass distribution. |
Brochures are generally more expensive than flyers due to their higher quality and detailed content. |
Audience |
Flyers target broad audiences, often appealing to individuals unfamiliar with the brand or product. |
Brochures are designed for specific audiences and are usually distributed after initial interest is shown, making them more targeted than flyers. |