Difference Between Head Terms and Long-Tail Keywords
|
Feature |
Head Terms |
Long-Tail Keywords |
|---|---|---|
|
Definition |
Main keywords for the core topic |
More specific, longer niche keywords |
|
Search Volume |
High |
Low |
|
Competition |
High |
Low |
|
Conversion Rate |
Lower |
Higher |
|
Examples |
“women’s shoes,” “laptop,” “TV” |
“women’s running shoes under $100,” “best laptop for video editing,” “4K TV with HDR” |
|
Benefits |
Easy to rank for, high traffic potential |
More targeted traffic, higher conversion rates, less competition |
|
Drawbacks |
High competition, lower conversion rates |
Lower search volume, more difficult to rank for |
Difference between Head Terms Keywords and Long-Tail Keywords?
In search engine optimization (SEO), understanding the difference between head terms and long-tail keywords is important. Head terms, often referred to as broad keywords, involve a broad range of topics or concepts, resulting in a high search volume but high competition. On the other hand, long-tail keywords, known for their specificity and lower search volume, offer a targeted approach to optimizing content and reaching their audiences. This article states the key differences between these two types of keywords, highlighting their significance in SEO strategies.