Difference between Programmatic Ads and Direct Ads
Basis |
Programmatic Ads |
Direct Ads |
---|---|---|
Working Method |
In Programmatic Ads, automatic tools and algorithms are used. | In Direct Ads, no automated tools are used rather the work is carried out manually. |
Inventory Type |
The type of inventory used in programmatic ads is Remnant Inventory. | The type of inventory used in Direct ads is Premium Inventory. |
Flexibility |
Programmatic ads are more flexible as compared to direct ads as the advisers can show different ads according to data, location, and need. | Direct ads are less flexible as compared to Programmatic ads. |
Price |
In Programmatic Advertising RTB auctions are used for determining the price. | In Direct advertising, the prices are determined manually through negotiations. |
Evaluation of audience |
In Programmatic ads, the evaluation is performed automatically by the advertiser’s DSP. | In Direct ads, the evaluation of the audience is done manually by the advertisers. |
Forms of ads |
Forms of ads in Programmatic ads are demand-side platforms, such as exchangers and sell-side platforms. |
Forms of ads in Direct ads are emails, phone calls, messages, newspapers, coupons, brochures, and online ads. |
Scalable and Customisable |
Programmatic ads are easy to scale and customize. |
Direct ads are difficult to scale and customize. |
Difference between Programmatic Ads and Direct Ads
Today advertising is one of the biggest of increasing revenue for all businesses and producers. At initial knowing about various marketing strategies is a difficult task. The most two common types of advertising are direct ads and programmatic ads. Although the goal is the same to reach a maximum number of customers and gain profits the strategies and processes for both types are different. The below article covers the difference between both in detail.