Entities and Attributes in Personalization Systems
Entities in a Personalization System represent various aspects of user data, content items, interactions, and recommendations, while attributes describe their characteristics. Common entities and their attributes include:
1. User Profile:
- UserID (Primary Key): Unique identifier for each user.
- Name, Email, Age, Gender: User demographic information.
- Preferences: User preferences and interests (e.g., favorite genres, brands, topics).
2. Content Item:
- ContentID (Primary Key): Unique identifier for each content item (e.g., product, article, video).
- Title, Description, Category: Metadata describing the content item.
- Tags: Keywords or labels associated with the content item for classification.
3. Interaction:
- InteractionID (Primary Key): Unique identifier for each user interaction.
- UserID (Foreign Key): Reference to the user involved in the interaction.
- ContentID (Foreign Key): Reference to the content item involved in the interaction.
- Action: Type of interaction (e.g., view, click, purchase).
- Timestamp: Date and time of the interaction.
How to Design Database for Personalization Systems
Personalization has become a foundation of modern digital experiences, from e-commerce platforms to streaming services and beyond. A robust database architecture is essential for storing, managing, and analyzing user data to deliver customized and relevant content.
In this article, we will learn about How Database Design for Personalization Systems by understanding various aspects of the article in detail.