Evolution of Programmatic Ads
Programmatic advertising represents a significant shift in ad buying, moving from traditional manual processes to automated bidding for digital advertising space.
This evolution began with the advent of ad exchanges and real-time bidding (RTB), allowing advertisers to buy ad space in real time, targeting specific audiences more effectively. Over time, programmatic advertising has become more sophisticated with the integration of artificial intelligence and machine learning, enabling even more precise targeting and optimization of ad campaigns.
AdTech | A Complete Beginner’s Guide
AdTech, or Advertising Technology, refers to the various tools and platforms used to target, deliver, and optimize digital advertising. Understanding AdTech is essential for Publishers, Adops, Advertisers, Developers, and anyone interested in the digital advertising landscape.
Table of Content
- Evolution of Programmatic Ads
- Components of AdTech
- What is Prebid?
- How Does This Benefit Publishers?
- Importance of Timeouts