Examples of Advertising Message
Apple’s ‘Think Different’ Campaign |
Objective: To position Apple as an innovative and unconventional brand. Headline: “Think Different” Body Copy: “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.” Visual Elements: Iconic images of influential figures like Albert Einstein and Martin Luther King Jr. Unique Selling Proposition (USP): Apple products are for those who challenge the status quo. Call-to-Action (CTA): Implicit, encouraging individuals to embrace innovation. |
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Nike’s ‘Just Do It’ Campaign |
Objective: To inspire and motivate consumers, associating Nike with athleticism and determination. Headline: “Just Do It” Body Copy: “Don’t wait for tomorrow. Don’t wait for permission. Don’t wait for anyone else. Just do it.” Visual Elements: Energetic images of athletes pushing their limits. USP: Nike is not just a sportswear brand; it’s a mindset of determination and action. CTA: Implicit, urging individuals to take action and pursue their goals. |
Coca-Cola’s ‘Share a Coke” Campaign’ |
Objective: To strengthen the emotional connection with consumers by personalizing the brand experience. Headline: “Share a Coke” Body Copy: “Share a Coke with [Name].” Visual Elements: Customized Coca-Cola bottles with popular names. USP: Coca-Cola is more than a beverage; it’s a way to connect with others. CTA: Implicit, encouraging consumers to buy personalized Coke bottles for themselves and loved ones. |