Examples of International Marketing

What is International Marketing?

International Marketing can be defined as the act of marketing the products and services outside the domestic boundary. International Marketing is also known as Global Marketing. When the business decides to go beyond the domestic audience to reach the foreign audience, the concept of international marketing arises. International Marketing includes understanding the culture, language, values, and beliefs of the international audience and making one’s products and services useful for them. Practices to overcome language barriers, different cultural norms, and other barriers are undertaken with effective marketing strategies. The main objectives of international marketing involve interaction with a foreign audience, growth and expansion of business and customer base, etc....

Features of International Marketing

1. Scope: As under the practice of international marketing, the business tries to communicate and interact with international audiences, the scope of international marketing is wide in comparison to domestic marketing. Various activities, like product packaging and branding, market research, etc., are to be customised as per the needs of foreign audiences....

Examples of International Marketing

1. Airbnb: Airbnb is a San Francisco-based vacation rental facility, founded in 2008 by two friends. Due to international marketing, the brand is now operating in 34,000 cities worldwide. The brand set up a localised department to facilitate the public all around the globe....

Scope of International Marketing

International Marketing involves interaction with foreign audiences, and as the business tries to go beyond the domestic boundaries, the scope of international marketing becomes wide too. It includes,...

Significance of International Marketing

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