Examples of Private-Label Brands
1. Harrods Own Label: Harrods utilizes its label to offer premium goods, including gourmet food, fashion, and home items. Its selection of teas, packaged in distinctive Harrods-branded tins, exemplifies luxury and exclusivity, reflecting the prestigious Harrods brand. By curating an exclusive range of products under its label, Harrods maintains its position as a symbol of luxury and sophistication in the retail industry.
2. Kirkland Signature: Launched by Costco in 1995, Kirkland Signature offers a wide range of high-quality products sourced from various manufacturers. Renowned for exceptional value, products like Kirkland Signature vodka and extra virgin olive oil have gained popularity, contributing significantly to Costco’s revenue. With its strong reputation for quality and affordability, Kirkland Signature has become synonymous with the Costco brand.
3. Amazon Basics: Introduced in 2009, Amazon Basics provides affordable items across electronics, home goods, and more, permitting Amazon to compete with other retailers on its platform. Best-selling products include charging cables and the Microfiber Sheet Set, known for their quality and value. Amazon Basics’ commitment to simplicity and affordability has made it a go-to choice for budget-conscious shoppers on the Amazon marketplace.