Examples of Social Advertising
1. Dove’s Real Beauty Campaign on Facebook and Instagram: The goal of this campaign was to question conventional notions of beauty. Dove posted films and inspirational messages encouraging body positivity and self-acceptance on Facebook and Instagram. By encouraging people to contribute their authentic, unedited images, the campaign built a community around the brand’s message.
2. The “We Accept” Campaign by Airbnb on Twitter: Airbnb started the “We Accept” campaign on Twitter as a reaction to worldwide problems like prejudice and discrimination. The ad campaign highlighted Airbnb’s dedication to inclusiveness and acceptance while highlighting the variety of hosts on the platform.
3. P&G’s “Thank You, Mom” on YouTube and Facebook: Procter & Gamble’s “Thank You, Mom” campaign became a touching social advertising success, especially during the Olympics. P&G posted moving films on Facebook and YouTube that highlighted the importance of mothers.