Examples of Storytelling in UX
- Duolingo: Duolingo uses storytelling in its language-learning app by guiding users on a journey where they are characters who struggle to overcome several challenges related to diverse languages. This way of narrating makes learning language more interesting and fun.
- Airbnb: Airbnb uses storytelling as part of its onboarding procedures, relating stories about hosts and guests. By presenting real life stories, the platform creates a space of trust and solidarity that grows users’ willingness to engage in sharing economy.
The Art of Storytelling in UX: Crafting Compelling Narratives
UX Storytelling is a narrative strategy that makes the process of design more human-centric by making it user-oriented. User personas, real embodiments of fictional people with distinct needs and motions are used by designers to focus on envisioning the design’s audience. Such personas can be considered as guiding stories that dictate design solutions in relation to the alternative paths choices and emotions users may go through while engaging with this said product. Narrative user journeys and scenarios provide the means to document all aspects of what users do, highlighting trouble spots along with areas needing enhancement.