Ensure, Insure and Assure
What is the main difference between ensure, insure, and assure?
“Ensure” is used to make certain something happens or is the case. “Insure” refers to purchasing financial protection against loss or damage. “Assure” means giving someone confidence or promising that something will happen.
How can I remember the difference between these three words?
Think of “insure” for insurance (financial protection), “ensure” for making sure (guaranteeing something happens), and “assure” for reassuring (giving confidence to someone).
Can insure and ensure be used interchangeably?
No, they cannot. “Insure” is specifically related to financial protection and insurance policies, while “ensure” is about making sure something occurs or conditions are met.
In what context should I use assure?
Use “assure” when you want to remove doubts or fears, often by giving someone confidence about a situation through promises or positive statements.
“Ensure” vs “Insure” vs “Assure” | What is the Difference?
“Ensure”, “Insure” and “Assure” are three verbs that sound similar and are often confused, but they have distinct meanings and usage.
“Ensure” means to make certain that something will happen or be the case. “Insure” is primarily used in the context of insurance and is also used to protect against financial loss with insurance, and “Assure” is a verb used to convey confidence or remove doubt by making someone confident or certain about something.