Featured Snippets
They are short section of any content pulled from a webpage or in video format.
Featured snippet
A highlighted snippet appears in 12% of all SERPs, according to the industry survey. In fact, many refer to the featured snippet identified as “Position #0” since it appears so high on Google’s first page.
Types of featured snippets
There are mainly 4 most common types as shown:
- Paragraphs.
- Tables.
- Videos.
- Bulleted lists.
Depending on the search query Google can automatically pull out any price of content from any top-ranking webpage and display it as a featured snippet in any one of these forms as mentioned above.
Why are SERPs Important for SEO ?
Google’s response to a user’s search query is known as the Search Engine Results Page or SERP. In addition to organic search results, sponsored Google ad results, knowledge graphs, highlighted snippets, video results, and much more are frequently shown in SERPs. For example, if you type or search for something in Google the SERP is what you get back
Many SERP features from Google show up on the first page, Note that there are two most important categories paid results and organic results.
Advertisers using Google AdWords to bid on keywords are the source of these sponsored results. Google Ads gives preference to the highest bidder for placement even when it considers ad relevance. Google’s algorithm selects the organic results, which are earned positions, as the best and most relevant results overall for each particular search.