Features of key influencer’s visualizations

Let us understand the features of key influencers’ visualizations by using the following example image with colored boxes. Each color represents a different feature.

1. Tabs: The red colored box represents tabs as “Key influencers” and “Top Segments” which can be selected for switching between views. The “Top Segments” tab shows the top segments (combination of values) contributing to the selected metric and “Key influencers” are top contributers for the selected metric.
2. Dropdown box: The green colored box represents the dropdown box having all the values of the selected metric. The key contributers are analyzed by selecting any value from the dropbox.
3. Restatement: The yellow colored box helps in intepreting the visual in the left pane.
4. Left pane: The blue colored box shows the left pane showing the top key influencers.
5. Restatement: The yellow colored box helps in intepreting the visual in the right pane.
6. Right pane: The blue colored box shows the right pane with the values of the top key influencers for detailed analysis.
7. Average line: The average is calculated for all possible values for except usability (which is in the light blue column selected influencer). The average calucluation is applied for all dark blue-colored columns.
8. Check box: The orange yellow colored box in the bottom right filters out the visual in the right pane to show values that are the only influencers for that field.

Key influencers are the factors that affect or drive any outcome. There are two types of outcomes.

1. Categorical key influencers
2. Continuous (numerical) key influencers

In this article, we are going to see Power BI key influencers charts.

We will be discussing the following topics and their basic implementation in the Power BI desktop.