Google Analytics

Google Analytics tracks how people use websites and gives you detailed reports on website performance and user behavior. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It is widely used by businesses and website owners to gain insights into how visitors interact with their websites.

Users

Industries

Market Segment

Data Analyst

Finance

36% Enterprise

Business Analyst

Computer Software

45% Mid-Market

User Sentiments

  • Web analytics service by Google for tracking website traffic.
  • Traffic analysis and audience insights. 
  • Conversion tracking.
  • Website performance optimization, Digital marketing ROI analysis, User behavior analysis

Also Check –

Top 10 Best Analytics Platforms in 2024

Analytics platforms are powerful tools that help us understand data from different sources like websites, apps, or machines. They collect, organize, and show data in a way that’s easy to understand. Choosing the best analytics platforms is important for businesses to gain insights, make smart decisions, and stay competitive. These platforms help companies collect, analyze, and visualize data, turning it into useful information. This can help track website performance, understand customer behavior, and more. Whether you run a small business or a large company, finding the right analytics platform is key to growth and success.

In this article, we will look at the best analytics platforms available in 2024, their features, benefits, and how they can help your business succeed.

10 Best Analytics Platforms in 2024

  • Tableau 
  • Apache 
  • Power BI 
  • Amazon QuickSight
  • Oracle Analytics Cloud
  • KNIME 
  • QlikView 
  • R Programming 
  • Excel 
  • Google Analytics 

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What are Analytics Platforms?

Analytics platforms, sometimes known as business intelligence (BI) platforms, provide a tool set for businesses to absorb, organize, discover, and analyze data to reveal actionable insights that can help improve decision-making and inform business strategy. Some of these products require IT implementation to build the analytical environment, connect necessary data sources, and help prepare the data for usage; others are designed to be primarily configured and used by non-expert users, without the help of IT for deployment (known as self-service). Business and data analysts, data scientists, or other business stakeholders can utilize this software to prepare, model, and transform data to better understand the day-to-day performance of the company and inform decision-making....

Top 10 Best Analytics Platforms in 2024

These top 10 best analytics platforms in 2024 offer a range of features from user-friendly interfaces to advanced AI-driven insights. Businesses can choose the best platform based on their specific needs, ensuring they leverage data for improved decision-making and strategic planning....

Tableau

Tableau is an analytics platform that transforms the way we use data to solve problems, empowering people and organizations to make the most of their data. It is the broadest and deepest end-to-end data and analytics platform. Tableau ensures the responsible use of data and drives better business outcomes with fully-integrated data management and governance, visual analytics and data storytelling, and collaboration features. Salesforce’s industry-leading Einstein AI is built right into Tableau. Tableau Pulse is a reimagined data experience that makes data more accessible to everyone, regardless of their expertise with data visualization tools....

Apache

Apache Analytic Tool is built on the robust Apache ecosystem, which includes tools like Apache Hadoop, Spark, and Kafka. This integration ensures high performance and scalability, allowing users to process and analyze massive datasets efficiently. The platform supports real-time analytics, making it ideal for industries requiring immediate insights....

Power BI

Power BI Desktop puts visual analytics at your fingertips. With this powerful authoring tool, you can create interactive data visualizations and reports. Connect, mash up, model, and visualize your data. Place visuals exactly where you want them, analyze and explore your data, and share content with others by publishing to the Power BI web service. Power BI Desktop is part of the Power BI product suite. To monitor key data and share dashboards and reports, use the Power BI web service. To view and interact with your data on any mobile device, get the Power BI Mobile app on the App Store, Google Play, or the Microsoft Store. To embed stunning, fully interactive reports and visuals into your applications, use Power BI Embedded....

Amazon QuickSight

Amazon QuickSight is a cloud-based unified business intelligence (BI) service designed for scalability. QuickSight allows all users to meet their analytic needs using a single source of truth, offering modern interactive dashboards, paginated reports, natural language queries, and embedded analytics. With Amazon Q in QuickSight, business analysts and users can use natural language to quickly build, discover, and share insights, making it easy to turn insights into impactful actions. Over 100,000 customers use Amazon QuickSight....

Oracle Analytics Cloud

Oracle Analytics Cloud is a comprehensive cloud analytics platform that transforms how you analyze and act on information. It empowers leaders, analysts, and IT professionals to access data from anywhere, even on mobile devices. Oracle Analytics Cloud helps organizations discover insights faster using machine learning. With augmented analytics, you can combine data from across your organization with third-party data and automate tasks like data preparation, visualization, forecasting, and reporting....

KNIME

KNIME, short for Konstanz Information Miner, is an open-source data analytics, reporting, and integration platform. It is designed to help users perform a wide range of data processing tasks, from data extraction and transformation to data analysis and visualization. KNIME is a versatile and powerful platform for data analytics and is widely used in various industries, including finance, healthcare, and research, to drive data-driven decision-making....

QlikView

QlikView is a business intelligence (BI) and data visualization tool developed by Qlik, designed to help organizations turn data into actionable insights. QlikView is widely used in various industries, including finance, healthcare, retail, manufacturing, and telecommunications, to drive data-driven decision-making and enhance business performance. Its powerful combination of data integration, visualization, and analysis capabilities makes it a valuable tool for organizations looking to leverage their data effectively....

R Programming

Language R is a programming language mainly used for statistical analysis and creating graphs. It’s popular for data analysis and building statistical software. R programming is a powerful tool for data analysis, visualization, and statistical modeling, making it an essential resource for data scientists, statisticians, and researchers across various fields....

Excel

Excel is a Microsoft program for organizing and analyzing data with features like calculations, graphs, and pivot tables. It’s widely used for various data tasks. Excel is a widely-used spreadsheet application developed by Microsoft, which is part of the Microsoft Office suite of productivity software. It is designed for a variety of tasks, including data organization, analysis, and visualization....

Google Analytics

Google Analytics tracks how people use websites and gives you detailed reports on website performance and user behavior. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It is widely used by businesses and website owners to gain insights into how visitors interact with their websites....

Conclusion

In 2024, the best analytics platforms offer a variety of features that help businesses understand their data better. Platforms like Tableau, Power BI, and Qlik Sense provide user-friendly interfaces, real-time analytics, and powerful data visualization tools. Companies of all sizes can benefit from these top analytics platforms, whether they need self-service analytics or enterprise-grade solutions....

Top 10 Best Analytics Platforms in 2024 – FAQs

What’s an analytics platform?...