How did Printing culture enter Europe?
- Marco polo was an Italian explorer. After his expedition to China, he returned to Italy with the knowledge of Chinese print technology. That’s how Italians learned about printing technology & began producing books with woodblocks, which eventually spread to entire Europe.
- As the demand for books went on increasing, Europe began to export books to other countries as well. To meet these expanded demands, they also began to produce handwritten manuscripts.
- With the rising demands, Woodblock printing gained more & more popularity. Around 1436, a German goldsmith, Johannes Gutenberg invented the printing press. Which brought about a revolution in the field of printing. In the next hundred years, several printing presses were set up in most countries of Europe. Bible was the first book printed by Gutenberg’s printing. These printed books almost resembled handwritten manuscripts.
How did the Print Revolution lead to the Development of reading mania in Europe?
Print Culture and the Modern World-Development of Reading Mania in Europe gives an introduction to the origin or the beginning of print culture. Further, it explores how Chinese and Japanese technology influenced print culture in Europe. We will also learn how printing technology affected and changed the social structure in Europe. We will briefly discuss how the sudden surge in books read by the people of Europe increased due to an increase in printing technology, which also resulted in an increase in the literacy rate.