How do you Define Customer Profiling?
1. Collecting Data: Gather pertinent information about customers, including demographics, psychographics and behaviours. Utilize diverse data sources such as surveys, social media, purchase history, and customer feedback.
2. Segmentation: Categorize customers into distinct segments based on shared characteristics. Identify commonalities within each segment and distinctions between segments.
3. Creating Profiles: Develop detailed and fictional representations of ideal customers within each segment. Combine demographic and psychographic information to create a comprehensive view of the customer.
4. Applying Insights: Employ customer profiles to customize marketing strategies, product offerings, and customer experiences. Continuously update profiles based on evolving customer behaviors and market trends.