How Does “Disney’s Magic Words” Work?
“Disney’s Magic Words,” is a contextual advertising tool. Currently in beta testing with major partners like GroupM, OMG, IPG Mediabrands, Publicis Media, Dentsu, and Horizon Media. This tool uses AI-based research to look at on-screen content, including items, characters, brands, and the mood of scenes. Using proprietary metadata tagging, it labels the extensive content library, allowing advertisers to target and customize ads based on specific moments, moods, or emotions.
Disney’s New AI-Backed Advertising Tool: Revolutionising Contextual Advertising
The advertisers are shifting from traditional broadcast and cable TV. Disney has invested in streaming ad technology and it highlights their commitment. This AI-backed technology aims to redefine how brands connect with audiences on Disney+ and Hulu, using artificial intelligence for commercials with specific scenes or moods within the content.