How Does This Benefit Publishers?
By implementing this setup, publishers can maximize their ad revenue. Prebid.js allows multiple demand sources to bid on the ad inventory simultaneously, ensuring that the highest bid wins the slot. This competition naturally drives up the bid prices, potentially leading to higher revenues than traditional, sequential bidding processes.
AdTech | A Complete Beginner’s Guide
AdTech, or Advertising Technology, refers to the various tools and platforms used to target, deliver, and optimize digital advertising. Understanding AdTech is essential for Publishers, Adops, Advertisers, Developers, and anyone interested in the digital advertising landscape.
Table of Content
- Evolution of Programmatic Ads
- Components of AdTech
- What is Prebid?
- How Does This Benefit Publishers?
- Importance of Timeouts