How to Configure Amazon SES For High Deliverability
For High deliver ability, first understand issues which we face on email delivery and configure SES .
- Bounce
- If your recipient’s receiver (for example, an email provider) fails to deliver your message to the recipient, the receiver bounces the message back to Amazon SES.
- Hard Bounce: A persistent email delivery failure. For example, the mailbox does not exist.
- Soft Bounce: A temporary email delivery failure. For example, the mailbox is full, there are too many connections, or the connection times out.
- Amazon SES notifies you of hard bounces and soft bounces that will no longer be retried.
- Complaint
- For those emails marked as spam ,if the email provider concludes that you are a spammer, and Amazon SES has a feedback loop set up with the email provider, then the email provider will send the complaint back to Amazon SES.
- Be Proactive
- Amazon SES uses verification, authentication, sending quotas, and content filtering. Amazon SES also maintains a trusted reputation with email providers and requires you to send high-quality email.
- Verification
- To maintain trust between email providers and Amazon SES, Amazon SES needs to ensure that its senders are who they say they are. You are therefore required to verify all email addresses from which you send emails through Amazon SES to protect your sending identity. You can verify email addresses by using the Amazon SES console or by using the Amazon SES API.
How to Use Amazon SES For Email Sending?
Amazon SES (Simple Email Service) is a cloud-based email service for sending both transactional and mass emails. Amazon SES is an email tool that also supports a variety of deployments including dedicated, shared, or owned IP addresses. To know about SNS refer to the Simple Notification Service (SNS) in AWS.