How to create Personas?
Step 1. User Research
In order to create a User Persona, we as designers first need to have conduct research on our users and the market and gathered sufficient quantitative and qualitative data. All this data we collected must then be organized into different persona groups that represent different user groups we want to target.
Step 2. Persona Header
The second step in the process is to add a header to the User Persona. A Header includes a fictional name, an image and a short bio that summarizes what matters most to the Persona in relation to our product. In our example this quote is – “Having a Co-founder is essential in the journey of a startup and finding it is not easy.”
Step 3. Demographics
The nest step in the process is to create a demographic profile of the User Persona. These details are based on user research and the demographic profile of your persona can be divided into four main sections:
- Bio
- Professional Background
- User environment
- Psychographics
Step 4. End goals or Motivations
The next step in the process is to add information about the user’s end goals. The end goal is a motivating factor that inspires action and focuses on what the users want or need to accomplish when using your product. So our example the end goal is – “Shubham wants to start out as an entrepreneur and is looking for people to join him in his founding team. these people should be credible and should have knowledge about their field as well as basics of business”.
Step 5. Pain Points
The last step in building Personas is to identify and note down the Pain Points of the Persona. Pain Points are the issues that the user is facing with the current alternative of your product. These Pain Points helps us build empathy with our target users.
After all these steps, your User Persona with look quite similar to the example Person we created in the previous section.
What are Personas?
UX designer has to start the design process by conducting user research, building empathy with their target users, and identifying exactly what they need from the product, this is exactly what user Personas helps you with. User Personas is simply a fictional but realistic portrayal of a target user for your application or website. In this article, we will understand what a Persona is. how to create it? and will also go through a sample User Persona.
What are Personas?
Table of Content
- What are Personas?
- Sample User Persona
- How to create Personas?
- Importance of Personas
- How to Use Personas in Design Projects
- Conclusion