How to Create Persuasive Design?

Step 1. Define Goals and Objectives

The first step is to start by clearly defining the goals and objectives you want to achieve through persuasive design. In the first step you have to ask yourself questions like “Do you want to increase conversions?”, “Do you want to improve user engagement?” or “Do you want to promote a specific behavior?”

Step 2. Conduct User Research

The second step of the process is to gain a deep understanding of your target audience by conducting user research. For this you have to identify their motivations, pain points and decision making processes to make your persuasive design strategies according to these factors.

Step 3. Leverage Psychological Principles

Next step is to incorporate psychological principles such as social proof, scarcity, reciprocity and commitment consistency into your design elements. These principles can influence user behavior and decision making in subtle and effective ways.

Step 4. Create a Persuasive User Journey

Then you have to map out the user journey and identify key touchpoints where persuasive design elements can be incorporated. In this step you can to design how you would guide users through his journey using visual cues, information hierarchy and intuitive navigation.

Step 5. Test and Iterate

The final step of the process is to continuously keep on testing your design with the users and iterate on your persuasive design strategies through user testing, A/B testing, and analytics. You have to gather data driven insights and implement the feedback in order to refine your approach until you get a Persuasive design.

In this digital age, where millions of websites and applications are constantly bombarding information and choices to their users, Persuasive design can be a great differentiation for your application or website by the help of which you can influence user behavior through design. Persuasive design which is also known as persuasive technology or Captology (i.e. computers as persuasive technology), is a set of practices where we use design elements and strategies to influence user behavior and decision-making processes. In simpler words, Persuasive Design is the art of persuading your customer or user. In this article, we will discuss what Persuasive design is and how to create Persuasive design.