How to Link Google Ads to Google My Business

Creating an account in Google Ads and Google My Business is much easier, but if you go one step ahead, you will get many benefits from the interconnection of these two. To boost your business, you must take this step. The following section highlights how to connect Google My Business and Google Ads.

Step 1: Create Google My Business Account & Google Ads Account With Same Gmail

First of all, make sure that you have a Google My Business Profile and Google Ads Account on the same Gmail. If you have both accounts on the same Gmail, it is the simplest way to link Google My Business and Google Ads. After following this point, you can continue the steps below.

Step 2: Log in to Google Ads on your PC

Integrating The Google My Business Location Into Google Ads

Log in to Google Ads on your PC

Step 3: Click on ‘Tools and Setting’ in the right corner

After logging in to Google Ads, you must click on tools and settings, as shown in the image below.

Click on ‘Tools and Setting’ in the right corner

Step 4: Click on Location groups in the new window

A new window will open, from where you must click on Location groups, as shown in the image below.

Click on Location groups in the new window

Step 5: Click on the Add(+) icon

Now, you have to click on the add (plus) icon, as done in the image below.

Click on the Add(+) icon

Step 6: Name your location in the Location box

You need to name a location group now; in this case, let’s consider the name – new.

Name your location in the Location box

Step 7: Select the Available Business location

Once you enter the name of your location group, you have to select the business location available on your Google My Business.

Select the Available Business location

Step 8: Picking The Appropriate Location

As you can see in the image below, three addresses are fetched from the Google My Business Profile; similarly, if you have added any or multiple locations, click on the one to which you want to integrate with Google Ads.

Picking The Appropriate Location

Step 9: Click on Save

After picking the location, click on save

Click on Save

Step 10: New Location is created

Now you will be redirected to the main page where you will see a new location group has been created with the name (in this case: new). Now, you can run ads in correspondence with Google My Business Profile.

New Location is created

How To Link Google My Business & Google Ads

Linking Google My Business (GMB) with Google Ads is a powerful strategy to boost your online visibility and drive more local traffic to your business. By connecting these two essential tools, you can enhance your Google Ads campaigns with location-based targeting, showcase your business information directly in ads, and attract customers who are nearby and ready to engage. In this article you are going to learn the simple steps to link Google My Business and Google Ads, helping you leverage the full potential of local advertising.

Learn how to optimize your local SEO, increase your AdWords ROI, and make your business stand out in local searches. Discover how this integration can boost your marketing efforts, increase foot traffic, and ultimately grow your business by ensuring your ads reach the right audience at the right time. Learn the process and explore the benefits of combining Google My Business with Google Ads for maximum impact!

How To Link Google My Business & Google Ads

Table of Content

  • What is Google My Business
  • What is Google Ads
  • How To Link Google My Business And Google Ads
  • What Are Location Assets In Google My Business
  • How To Create Location Assets
  • Why to Link GMB & AdWords Profiles

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What is Google My Business

Google My Business (GMB) is a free tool provided by Google that allows businesses to create and manage their online presence across Google Search and Maps. With GMB, businesses can:...

What is Google Ads

Google Ads is an online advertising platform by Google where businesses can create and run ads that appear on Google Search, YouTube, and other websites within the Google Display Network. With Google Ads, businesses can:...

Difference Between Google My Business and Google Ads

Aspect Google My Business Google Ads Purpose Manages online presence for local businesses Creates online advertising campaigns Main Function Displays business info in Google Search & Maps Shows ads on Google Search, YouTube, and websites Price Free Pay-per-click (PPC) or other bidding models Target Audience Local customers searching for your business Targeted audience based on keywords, demographics, interests Setup Create and verify your business profile Create ad campaigns, select target audience, and set budget Visibility Visible in local search results and Maps Visible in search results, websites, and YouTube Key Features Reviews, business info, posts, photos Text ads, display ads, video ads, remarketing Analytics Insights on searches, views, and actions Detailed performance metrics and conversion tracking Control Over Content Direct control over business information Creative control over ad content and targeting Local SEO Impact Enhances local search visibility Does not directly impact SEO, but increases visibility through ads...

How to Link Google Ads to Google My Business

Creating an account in Google Ads and Google My Business is much easier, but if you go one step ahead, you will get many benefits from the interconnection of these two. To boost your business, you must take this step. The following section highlights how to connect Google My Business and Google Ads....

What Are Location Assets In Google My Business

Location assets are the information fetched from the Google My Business Profile that contains each of the details provided under location details. These may include location on the map, opening and closing hours, contact information, etc. Adding a location asset is extremely useful for any business on Google. Below is how you can create a location asset....

How To Create Location Assets

Location assets are vital to increase the visibility of your business. Today, if a customer is looking for any service on Google, they will undoubtedly find a list, but only some will possess a proper location. The one with the area will surely attract the customer. So, there must be dedicated location assets on your profiles, and you can create them by following the steps below....

Why to Link GMB & AdWords Profiles

By linking your GMB and Google Ads profiles, you can optimize your local advertising efforts, attract more customers, and grow your business efficiently. Linking your Google My Business (GMB) and Google Ads (formerly AdWords) profiles offers several significant benefits:...

Conclusion

Linking Google My Business and Google Ads is a powerful way to enhance your online presence and drive more traffic to your business. By integrating these platforms, you can improve your local search visibility, target the right audience with precision, and track performance metrics effectively. Follow our step-by-step guide to easily connect your accounts and maximize your advertising efforts. Boost your local marketing strategy today by linking Google My Business with Google Ads, and watch your business grow!...

FAQs – Google My Business & Google Ads

Can I Link More Than One Google My Business Location to a Google Ads Account? Yes, You can easily link multiple GMB locations to a Google Ads Account....